Diversified Woodcrafts Welcomes Content Marketing Specialist

Suring, WI — Diversified Woodcrafts, Inc. (DWI) an industry-leading manufacturer of educational furniture and casework, is proud to announce and welcome Ciara Powell as the content marketing specialist, a newly created position at the company. 

Powell will be responsible for developing and executing a successful content marketing strategy through all social media outlets, writing optimized website copy, company articles and emails, and creating and managing an annual content editorial calendar for all brands — including Diversified Woodcrafts, Diversified Casework, Sheldon Labs and OC River. 

"Ciara is a welcome addition to Diversified Woodcrafts and Sheldon Labs,” said Kelly Fisher, Marketing and Brand Manager. “She brings invaluable agency experience in the B2B market and incorporates curiosity, smarts, and initiative to elevate our social content to the next level."

Powell joins Diversified Woodcrafts with 3+ years of experience in the marketing field. Prior to joining the company, she was the digital storyteller at Envano, where she contributed to multiple content marketing projects for B2C and B2B brands. 

Before that, she held several internships throughout college — including a marketing internship at Writing by Design and a web content internship at Rogan’s Shoes – that contributed to her expertise in the field. Powell has a bachelor’s degree in interactive web management from the University of Wisconsin Oshkosh.

“Joining the team at Diversified has been an exciting opportunity for me,” said Powell. “I’m eager to dive right in and help the company continue to lead in the educational furniture space by developing a strong content marketing strategy for each brand.”

About Diversified Woodcrafts

Diversified Woodcrafts does more than build educational furniture and casework. They create innovative spaces for schools and colleges to help educators empower today’s learners. Whether a school needs a collaborative space for young scientists to experiment or an area for artists to create, Diversified Woodcrafts has them covered. They also have the perfect combination of sizes, colors, finishes and materials to give classrooms a fresh and modern look. The best part? All of their products are manufactured to tough SEFA standards and feature an earth-friendly, chemical-resistant UV finish—so schools know they’re getting top-quality furnishings when they choose Diversified Woodcrafts.