DIVERSIFIED WOODCRAFTS (the “Company”) is committed to maintaining robust privacy protections for its users. Our Privacy Policy (“Privacy Policy”) is designed to help you understand how we collect, use and safeguard the information you provide to us and to assist you in making informed decisions when using our Service.
For purposes of this Agreement, “Site” refers to the Company’s website, which can be accessed at https://diversifiedspaces.com.
Privacy Policy
Last updated: August 6th, 2026
1. Overview
Diversified Woodcrafts (“DWI,” “Diversified Spaces,” “Diversified,” “we,” “us,” or “our”) operates diversifiedspaces.com (the “Site”). This Privacy Policy explains what personal information we collect, how we use it, who we share it with, and your rights regarding that information. By using our Site, you agree to the practices described in this policy.
We serve school teachers and officials, architects, general contractors, interior designers, and other business professionals (collectively, “you” or “users”). We do not knowingly collect personal information from consumers outside of a business context.
The information contained on https://diversifiedspaces.com/ our website, is for general information purposes only. Diversified Spaces assumes no responsibility for any errors or faults in the contents on the website.
In no event should Diversified Spaces be liable for any special, direct, indirect, consequential, or accidental damages or any damages at all, whether in action of contract, negligence, or other tort arising out of or in connection with the use of our services or the contents of our services. Diversified Spaces reserves the right to make additions, deletions, or modifications to the content on the website at any time without notification.
2. Information We Collect
Information You Provide Directly
When you fill out our contact form or otherwise communicate with us, we may collect:
- Full name
- Company name and job title
- Business email address
- Phone number
- Project details and message content
Email Subscription
When you voluntarily provide your email address by subscribing to our newsletter, downloading content, completing a form, registering for an event, or otherwise requesting information, we may use your email address to:
- Send newsletters, product updates, company news, and educational content.
- Provide information about our products, services, events, promotions, and resources.
- Respond to your inquiries and fulfill your requests.
- Improve our communications and better understand the interests of our customers and website visitors.
You may unsubscribe from our marketing emails at any time by clicking the “Unsubscribe” link included in any marketing email or by contacting us directly using the information provided in this Privacy Policy.
Even if you opt out of marketing communications, we may continue to send you transactional or administrative communications related to your requests, purchases, accounts, or other business relationships.
We do not sell your personal information, including your email address. We may share your information with trusted third-party service providers to assist us with email delivery, marketing automation, analytics, customer relationship management, or other business operations. These service providers are contractually required to protect your information and may use it only to provide services on our behalf.
We retain your email address only for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by applicable law.
Inquiry Follow-Up
If you submit a contact form, we may follow up by email as part of our normal sales and customer service process. This is not a marketing list — it is a direct response to your inquiry.
Information Collected Automatically
When you visit our Site, we automatically collect certain technical data, including:
- IP address and approximate geographic location
- Browser type, version, and operating system
- Pages visited, time on page, and referral source
- Device type and screen resolution
This data is collected through cookies and tracking technologies operated by Google Analytics and HubSpot. See Section 5 for details.
3. How We Use Your Information
We use the information collected for the following purposes:
- To respond to inquiries, quote requests, and project consultations
- To route and manage leads through our sales process (via HubSpot CRM)
- To analyze website traffic and improve site performance (via Google Analytics)
- To send follow-up communications relevant to your inquiry, if you have provided contact information
- To send marketing and product communications to subscribers who have explicitly opted in (when email subscription launches)
- To comply with legal obligations and enforce our terms
We do not use your information for automated decision-making or profiling that produces legal or similarly significant effects.
4. Legal Basis for Processing
Where applicable law (such as GDPR) requires a legal basis for processing, we rely on the following:
- Legitimate interests: responding to business inquiries, managing our sales pipeline, and improving our website
- Consent: where you have expressly opted into email communications — including our forthcoming subscription list, which will require explicit opt-in before any marketing emails are sent
- Legal obligation: where processing is required by applicable law
5. Third-Party Services and Data Processors
Google Analytics
We use Google Analytics to understand how visitors interact with our Site. Google Analytics collects usage data including page views, session duration, traffic sources, and device information. This data is processed by Google LLC and subject to Google’s Privacy Policy (policies.google.com). You may opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on at tools.google.com/dlpage/gaoptout.
HubSpot
We use HubSpot, Inc. as our customer relationship management (CRM) platform. When you submit a contact form on our Site, your information is stored and managed within HubSpot. HubSpot may also place cookies on your device to track browsing behavior for lead intelligence purposes. When our email subscription feature launches, HubSpot will also serve as our email marketing platform for opted-in subscribers. HubSpot is a data processor acting on our behalf and is contractually required to protect your data. For more information, see HubSpot’s Privacy Policy at legal.hubspot.com/privacy-policy.
We do not sell, rent, or trade your personal information to any third party for their own marketing purposes.
6. Cookies and Tracking Technologies
Our Site uses the following types of cookies:
- Essential cookies: required for basic site functionality
- Analytics cookies: used by Google Analytics to collect usage data
- Marketing/tracking cookies: used by HubSpot to identify returning visitors and track engagement
Cookies are files with small amounts of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a website and transferred to your device. We use cookies to understand how you use our website so we can understand how to best serve you. You may disable cookies through your browser settings. Note that disabling certain cookies may affect site functionality. For California residents and EEA users, please see Sections 8 and 9 for additional rights regarding cookie-based tracking.
7. Data Retention
We retain personal data only as long as necessary for the purposes outlined in this policy or as required by law:
- Contact form submissions: retained in HubSpot for as long as you remain an active or prospective business contact, or until you request deletion
- Email subscribers: retained until you unsubscribe or request deletion
- Analytics data: retained per Google Analytics and HubSpot platform default retention settings
You may request deletion of your data at any time using the contact information in Section 12.
8. California Residents — CCPA Rights
If you are a California resident, the California Consumer Privacy Act (CCPA) grants you the following rights:
- Right to Know: You may request information about the categories and specific pieces of personal data we have collected about you, and how we use and share it.
- Right to Delete: You may request deletion of personal data we have collected from you, subject to certain exceptions.
- Right to Opt Out of Sale: We do not sell personal information. However, we do share data with service providers (Google, HubSpot) as described above, which may constitute “sharing” under California law. You may opt out by contacting us directly.
- Right to Opt Out of Email Marketing: California residents may opt out of marketing emails at any time using the unsubscribe link in any email or by contacting us directly.
- Right to Non-Discrimination: We will not discriminate against you for exercising any of these rights.
To submit a CCPA request, contact us at the information in Section 12. We will respond within 45 days.
9. EEA and United Kingdom Users — GDPR Rights
If you are located in the European Economic Area or United Kingdom, you have the following rights under GDPR/UK GDPR:
- Right of access to your personal data
- Right to rectification of inaccurate data
- Right to erasure (“right to be forgotten”)
- Right to restriction of processing
- Right to data portability
- Right to withdraw consent at any time (including unsubscribing from email communications)
- Right to object to processing based on legitimate interests
To exercise these rights, contact us at the information in Section 12. You also have the right to lodge a complaint with your local data protection authority.
Note: WB Manufacturing is based in the United States. If you are located in the EEA or UK, your data will be transferred to and processed in the United States. Such transfers are conducted under standard contractual clauses or other appropriate safeguards where required.
10. Children’s Privacy
Our Site is not directed at individuals under the age of 16. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected data from a minor, please contact us immediately and we will delete it.
11. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technologies, or legal requirements. Planned updates include:
- Addition of full email subscription terms when that feature launches on our redesigned website
- Any changes to our analytics or CRM tooling
When we make material changes, we will update the “Effective Date” at the top of this document. We encourage you to review this policy periodically.
12. Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, want to unsubscribe from communications, or want to report a privacy concern, please contact us:
Diversified Woodcrafts
300 S Krueger Street
Suring, WI 54174
Email: info@diversifiedspaces.com
Phone: 877.348.9663
Website: diversifiedspaces.com
